As we welcome the new year, it’s the perfect time to reflect on what is held up as one of the most vital aspects of business success: consistency. We often hear about the importance of consistency in business advice or social media strategies, but achieving it can be challenging, especially for those juggling ADHD, caretaking responsibilities, or the myriad demands of daily life. As someone with ADHD, I rely on technology to provide consistency for my business, and I want to share more about that with you.

The Essence of Consistency

Consistency in business is not simply repeating the same set of actions. It’s about creating a framework of trust and reliability. When customers know what to expect, it creates a sense of comfort and loyalty, and they’re more likely to be repeat customers. Imagine your favorite coffee shop changing its ambiance and service every day. Confusing, right? The same principle applies to your business.

The Power of Positive Experiences

Let’s look at some stats that back this up.

• Ruby Newell-Legner found that it takes twelve positive experiences to make up for one negative one.
• ​86% of buyers are willing to pay more for a great customer experience.
• ​80% of Americans say that speed, convenience, knowledgeable help, and friendly service are crucial for a positive customer experience.

Addressing Unique Challenges

We can’t talk about consistency in a vacuum. Acknowledging the unique challenges faced by individuals with ADHD, caregivers, and other business owners with additional demands on their time and attention is crucial. Traditional methods of maintaining consistency might not resonate with everyone. The fluctuating levels of focus and motivation, as well as the demands of daily life and societal expectations, can impact the consistency of business owners. We can both acknowledge the importance of providing a consistent customer experience and understand that people can’t simply create a New Year’s resolution to be more consistent and stick with it.

Tech: The Game-Changer for Consistency

Technology can be transformative in achieving consistency. It allows you to define the experience you wish to provide and use tools to support it that are engineered to be consistent, making a significant difference in your business journey. Identifying areas where consistency lacks, such as customer relationship management or project tracking, and then implementing tools like Salesforce, HubSpot, Asana, or Trello can revolutionize your operations.

The Role of Automations

Even simple tools, such as Buffer or built-in social media scheduling tools, can help ensure a consistent online presence. Automation tools like Make can streamline repetitive tasks, providing a uniform customer experience whether you are getting 5 inquiries a day or 50. Automations can also run business processes for you 24/7, so when you need to step away or deal with an urgent issue, key aspects of your business can still be consistent for your customers.

Taking Action

Dedicate time to research and experiment with new tools that could enhance consistency in your business. Start small, perhaps with your social media posting schedule or handling customer inquiries, and gradually implement changes. Remember, consistency is about small, steady changes, not overnight transformations.

Conclusion

As we step into this new year, let’s remember that consistency in business doesn’t mean doing everything alone or sticking rigidly to one method. It’s about finding balance, leveraging technology, and making those small but significant steps towards a more predictable and reliable business operation. Here’s to a year of growth, trust, and consistent success!